Those who care, make sure to share. Our founders Alique and Arka both have a determination to make a meaningful, positive impact. This resulted in the creation of Nishi Cares, a platform on which Nishi Pearls and various organizations partner to create limited-edition pieces and promotions whose proceeds go towards a cause.
The Pearl Accents Project
The Pearl Accents program was launched by Nishi Pearls with and for the support of its partner, the Canadian Music Competition (CMC). The Pearl Accents bracelet is a limited edition piece designed to encourage hundreds of young musicians who every year take part in programs and competitions organized by the CMC. All net proceeds will go towards funding the national platform needed to receive and evaluate candidates as well as bursaries that are won by the top contenders to help them in the pursuit of their dreams.
About
Canadian Music Competition
Established in 1958, The Canadian Music Competition is a national organization working in the field of classical music with the goal of supporting and encouraging young Canadian performers. Through its work, the organization encourages musicians to surpass themselves, cultivate discipline and perseverance, sharpen their critical sense and discernment, develop their artistic personality, and grow as performers and human beings.
More information can be found on their website.
A Word From Our
Co-Founder
“My sister Alique and I were both fortunate enough to grow up with musical influence in our lives. Having gone through the McGill Conservatory program at a young age, I know the amount of effort and dedication it takes to pursue this artform. Whereas I was lucky enough to have parents who provided both moral and financial support, not all young musicians have the luxury of taking the process for granted. By supporting the CMC in their commendable mission, we hope to make a difference in helping talented youth fulfill their potential and reach the heights that they deserve.”
– Arka Akkelian, Co-Founder
Past Projects
Breast Cancer Awareness Month 2021
During the month of October, we donated 20% of proceeds made from all our pink pearl sales to McGill University Health Centre Foundation in support of the MUHC Breast Clinic’s Wellness Program.
Amount Raised: $1,000
Nishi Cares for Artsakh
The last time the international community was silent when Armenia was under attack, 1.5 million innocent civilians were dislocated and killed. Nishi Cares for Artsakh was an initiative to raise awareness on the current ongoing attacks by Azerbaijan and Turkey against the Artsakh Republic, once again aiming to ethnically cleanse Armenians. With this project, we promised to donate all our proceeds to the Armenia Fund, a humanitarian organization providing aid for the Republic of Artsakh. With your help, we raised 10,000$ – the total has been sent to the Armenia Fund. Thank you to everyone who shared & donated. We couldn’t have done it without you.
Goal: 10,000$
The Second Chance Project
The Second Chance program was launched by Nishi Pearls with the support of its partners, Fondation Y des Femmes and the YWCA of Montreal. The Second Chance Bracelet is a limited-edition piece designed to empower newly arrived women in Canada. All net proceeds will fund valuable specialized education for these women, providing them with the skills and confidence to find lasting employment.
Goal: 20,000$
In The Press
13 Dec 2017
Our Creative Director, Alique Akkelian, along with Isabelle Lajeunesse, Director of the Women’s Y Foundation appear on Breakfast Television to talk about the Second Chance initiative.
12 Dec 2017
Vita Daily features the Second Chance initiative on their main page as one of the top 10 gifts that give back.
A Special Thanks To:
The Canadian Music Competition
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The Ritz Carlton
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Valerie Milot, harpist and ambassador for the Pearl Accents Project
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